Life Of Fish by accident, at the start of the pandemic in February 2020. Founder David Palmer, has worked with fish for over 15 years and most recently managed the fish concession in the prestegious Selfridges food hall.

The pandemic forced Selfridges to close it's doors, so with his extensive list of contacts David created a pop-up fish stall outside neighbourhood coffee shop, Cut The Mustard in Furzedown.

Little did we know, this rainy day in February would lead to us having two shops in two years, and delivering across the whole of London.

After an incredibly busy first year, we were able to open our second shop on the bustling Abbeville Road, set behind Clapham Common in September 2021.

Our shop in Clapham is much bigger than our first shop, and here we make our own fish cakes, fish pies and ready-to-cook options.

Thanks for reading our story, we can't believe what a rollercoaster the last few years have been!

You'll find us in and out of both of the shops most days, so come and say hello.

David deals with everything to do with fish, whereas Ruth hand picks all of the products on the pantry shelves, and is a graphic designer.

Get in touch with Ruth if you want to
start a design project.